Swift Blog

When designing your next print project, achieving the best results requires attention to detail and understanding how to prepare your designs for print. Whether you're working on a business card, a brochure, or a poster, following these nine tips will help ensure that your print project turns out its best.

1. Use CMYK Color Mode: Design in CMYK color mode rather than RGB. Printing presses create colors using blends of cyan, magenta, yellow, and black (CMYK) inks, so designing in this mode ensures that your colors will look as intended in print.

Nowadays, everyone wants to stretch their marketing dollars, but we all want the best results, too. The good news is, you can do both! Here are five tips for budget-conscious marketers that will save you money and boost your results simultaneously!

1. Use targeted mailing lists.

In today's saturated market, consumers are bombarded with countless options, making it easy for your brand to get lost in the noise. However, implementing the right strategies ensures that your brand remains at the forefront of your customers' minds.

1. Promote Your Unique Selling Proposition (USP).

Are you selling into the B2B market? Then you know that an increasing number of stakeholders are involved in the purchase process, and sellers face a more complex buyer's journey than ever before. How do you break through? Content marketing (and lots of it)!

Printed materials such as direct mail, newsletters, and multi-piece kits are well suited to selling into the B2B market. Once delivered, these pieces often remain visible for days, weeks, or even months during the various stages of the research and decision-making process. Printed pieces can also be easily shared between team members.

In today's digital age, it's easy to overlook the enduring impact of print media. While digital marketing offers unparalleled reach and flexibility, there are certain situations where print simply outshines its digital counterparts. Here are five scenarios where print comes out on top.

Whether you're creating an advertisement, a direct mail piece, or website content, compelling marketing copy can capture attention, evoke emotion, and, ultimately, drive sales. To achieve this, marketers often tap into six primary motivators that resonate with consumers deeply and personally. Let's take a look.

"Our challenge is that we hate change and love it at the same time; what we really want is for things to remain the same but get better." - Sydney Harris

We think this is a profound quote and so very true. When things remain the same they rarely get better yet the challenges of changing is difficult - even when you know in your heart of hearts those challenges will be well worth the effort.

Use it or trash it?

I love this analogy!

I was honored to have been chosen to write a Blog for our new and exciting website (Swiftprint.com).  The very first thing I did was to Google “what is a blog”, and then I called my mother to share my excitement!  

Here’s the real deal.  I’ve read a ton of blogs over the years, and I actually do know what one is.  You can call what I write a blog, but what I’m actually starting on here is more of a journal about why I choose to be a Swift team member and what Swift Print Communications means to me and my customers.  

The simple truth for me is, there was a time when Life in every way was beautiful, amazingly wonderful and a tremendous gift until my thoughts get wrapped around a difficult circumstance, situation or task, then I tell myself how difficult and unacceptable it is and life's no longer so simple or beautiful. All I is see is the problem and I bounce from problem to problem...

Then I would tell a few people my new problem and with each telling it grows even more toxic in my mind.

When I began to practice gratitude in all conditions and under all circumstances I was slowly, able to Let these stories go.

Recognition of or our present circumstances is enough. No need to label it a problem- it’s just life happening, no need to personalize it.

Take necessary actions, if needed still more action whatever is required, still practicing gratitude in all things. It will pass. Thoughts always pass. What keeps a thought lodged in our mind, is our resistance. Lean into life. You can do this.

We don't even recall our huge dramas, obstacles, horrible problems, from years, months and even a few weeks ago.

You are magnificent. Lean into life. Walk towards whatever seems to difficult. Make this a practice.

Freedom...