Whether it's a postcard, an email, or a webpage, your call to action (CTA) motivates your target audience to respond to your offer. Simple changes can often make a big difference, so testing your CTAs to see if they can be improved is essential. Let's look at three real-life examples to see why.
Case Study #1: The Power of Exclusivity
Any type of relationship starts with emotional intimacy. Business relationships are no exception. This is why many companies are investing in customer intimacy strategies.
Is customer intimacy just a fancier way of referring to customer engagement? Nope. Customer engagement is designed to create online and offline interaction with customers using tools such as surveys, social media activity, clickable links, interactive print, and so on. Customer intimacy is different. By definition, it is based on a relationship, not just a response or activity. By their very nature, relationships create a bond of loyalty and advocacy that, in a business environment, directly impacts the bottom line. Relationships are sticky. Thus, customer intimacy is deeper and less fickle than other measures, and it’s worth your time to figure it out.
As the summer sun blazes and your competitors take time off, you should be gearing up. Summer is the perfect time to review and prepare your content strategy for your fall marketing blitz. Here's how to turn the summer lull into a productive season for your business.
1. Think Ahead with Fall Themes
